History & Mission
WLA’s core purpose: To champion success for Washington State’s lodging community.
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The Washington Lodging Association (WLA) is the trade and professional association for Washington State’s lodging industry. Founded in 1920, WLA serves 500 lodging members representing 40,000 rooms from across the state, as well as more than 125 allied members who serve the lodging industry. WLA works toward a favorable legislative and regulatory environment for lodging and tourism and promotes Washington as a tourism destination as publisher of the Washington State Visitors’ Guide and its online companion, www.StayInWashington.com. WLA also sponsors a Workers’ Compensation Retro Program that helps members decrease on-the-job accidents and injuries and presents an Annual Convention and Trade Show that, along with ongoing workplace safety programs and the Greening Washington’s Lodging Industry Program, provides the industry with cutting-edge information and educational programs.
As this website demonstrates, we’ve gotten a fresh new face . . . the Washington Lodging Association (WLA). Our new logo features a symbol for the Cascade Mountains, the range that represents and unites Eastern and Western Washington – as does WLA. The symbol also represents a roof; and just as our lodging members provide a roof over the heads of their guests, WLA consistently covers the industry’s interests in Olympia and beyond.
While WLA’s appearance has gotten a facelift, the core of our Association – the backbone, heart, strength and wisdom of our Board and professional team –remains constant. We are dedicated to WLA’s core purpose: to champion success for Washington State’s lodging community, as embodied in our new motto, Strengthening State Hospitality. Click here for a fun look at a serious change. __________________________________________________________________________________________________________________________
Core Values of WLA
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Accountability and Commitment. WLA is committed to providing members with positive results and stands accountable for achieving the goals undertaken on behalf of members.
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Delivering Value. Bringing our members value is at the heart of all WLA projects, programs and efforts -- doing so with innovation, effective solutions, collaboration, education and advocacy.
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Integrity and Respect. WLA prides itself on operating with the highest level of integrity and honesty, respecting our members and their businesses.
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Leadership. WLA is committed to consistently serving as a valued resource for hospitality in Washington State, striving to empower our members and strengthen our Association and our industry.
- Passionate Advocacy. WLA is committed to advancing our industry's interests, supporting legislation and regulation that reflects and satisfies the changing needs of our members.






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